ABOUT JADE LEONG

Every business has its own unique narrative, and ours is no exception.

As musicians and performers who regularly engage in orchestral, chamber, and solo performances, we typically adhere to a simple concert attire, often opting for timeless black garments. However, we aspire to craft jewelry pieces that evoke confidence, elegance, or edginess, enabling you to convey your style effortlessly.

Jewelry holds a remarkable ability to elevate an outfit from mundane to exceptional. It infuses personality, flair, and a hint of allure into any ensemble. As the esteemed fashion icon Iris Apfel once remarked, "Jewelry is like the icing on the cake. It completes the outfit and adds a touch of personality" (Source: Harper’s Bazaar).

VISION

To be the foremost jewelry brand celebrated globally for our dedication to crafting timeless elegance. We aim to infuse heart and soul into every piece, transforming everyday essentials and avant-garde collections into cherished symbols of personal expression.

MISSION

Our mission is to design and create exquisite jewelry that embodies authenticity and artistry. We strive to offer a diverse range of pieces, from daily essentials to unique seasonal collections, that reflect our passion for elegance and individuality. Through sustainable practices and a deep connection with our customers, we aspire to make a lasting impact on the jewelry industry and the lives of those who wear our creations.